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Get in front of customers when they're searching for products like yours on Instacart.

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Instacart Marketplace

Instacart is the North American leader in online grocery delivery with a marketplace spanning nearly 55,000 brick and mortar stores across more than 5,500 cities in the US and Canada. Every day, busy people and families use Instacart to explore the largest grocery catalog in the world, where they can discover new products and buy the brands they love from the retailers they trust.

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How it works

Choose your productsChoose what products to promote so they appear in prominent locations where customers are shopping

Pay for performanceSet a budget that works for your business and only pay when users engage with your products.

Learn what worksOnce your campaign starts, review the results and optimize performance.

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Why brands advertise on Instacart

Attract customers

Every one of the world’s top 25 CPG brands advertises in our marketplace to reach customers directly at the point of sale—from click, to cart, to checkout.

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Get the results that matter

Target a range of business goals: Sales growth, Category share, Awareness.

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Unmatched scale

Easily and conveniently claim prominent shelf space in the digital aisles of 600+ retailers and nearly 55,000 stores on our platform with one campaign.

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Feed Your Funnel


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Own Your Aisle

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Drive Purchase

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