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The Importance of Marketing Metrics in Digital Advertising

Metrics for measuring an advertising campaign's effectiveness provide a quantifiable way to measure its performance. In general, marketing metrics should measure the influence of your campaigns on audience behaviour. However, the best ones will vary depending on your campaign. It is best to measure marketing metrics that have the greatest impact on your business goals, which may be sales generated for one campaign but incremental reach for another. Marketing metrics help you plan and optimize future campaigns by helping you understand how effective your campaigns are.

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Kathryn Murphy
6 Minutes