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Tips for Measuring Marketing Effectiveness Across the Funnel with Amazon Advertising

You cannot deny that Amazon Advertising can be a powerful tool if you are looking to grow your Amazon business. A full-funnel strategy makes sense in the context of today’s omnichannel journey. In addition to achieving better results across the marketing funnel, advertisers who take a full-funnel approach also see better results in brand awareness, consideration, and conversion.

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Kathryn Murphy
3 Minutes