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Amazon DSP

Category Items for blog posts under - Air Freight

Amazon DSP
11/23/2019
The Ins and Outs Of Media Planning with Amazon DSP

We know you’ve been hearing all of these things about “media planning,” but what does that even mean? Simply put, media planning is the process of buying advertising slots to fill a media plan. Some people say to think about it like building a sandwich with the bread as the programming schedule and the lettuce as where you want your commercials to air. But things are much more complicated than they sound! 

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Jerome Bell
13 Minutes
Amazon DSP
11/23/2019
The Shift in Consumer Behavior and its Impact on Advertising

At the start of 2020, an infectious disease brought by a new coronavirus shocked many with how fast it spread throughout the globe. As described by the World Health Organization (WHO), “Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.” We have seen major outbreaks from all over the world since.

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Cameron Williamson
5 Minutes