DSP BLOG

The latest in programmatic advertising.

Amazon DSP
11/23/2019
The Ins and Outs Of Media Planning with Amazon DSP

We know you’ve been hearing all of these things about “media planning,” but what does that even mean? Simply put, media planning is the process of buying advertising slots to fill a media plan. Some people say to think about it like building a sandwich with the bread as the programming schedule and the lettuce as where you want your commercials to air. But things are much more complicated than they sound! 

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Jerome Bell
13 Minutes
The Importance of Marketing Metrics in Digital Advertising

Metrics for measuring an advertising campaign's effectiveness provide a quantifiable way to measure its performance. In general, marketing metrics should measure the influence of your campaigns on audience behaviour. However, the best ones will vary depending on your campaign. It is best to measure marketing metrics that have the greatest impact on your business goals, which may be sales generated for one campaign but incremental reach for another. Marketing metrics help you plan and optimize future campaigns by helping you understand how effective your campaigns are.

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Kathryn Murphy
6 Minutes
Tips for Measuring Marketing Effectiveness Across the Funnel with Amazon Advertising

You cannot deny that Amazon Advertising can be a powerful tool if you are looking to grow your Amazon business. A full-funnel strategy makes sense in the context of today’s omnichannel journey. In addition to achieving better results across the marketing funnel, advertisers who take a full-funnel approach also see better results in brand awareness, consideration, and conversion.

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Kathryn Murphy
3 Minutes

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