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access up to 10x the audience of Amazon

Grow your brand with Amazon Advertising

Reach your target audience on and off Amazon.

OUR SERVICeS

We Are the Leading Experts in Sponsored Ads and Demand Side Platform

Our team understands what inputs are required to be successful on the Amazon marketplace and how to strategically move your business towards its goals.

WHY DSP?

Build Your Full Funnel Strategy

With Amazon DSP, you can access up to 10x the audience of Amazon alone to rapidly increase brand visibility and grow your incremental sales.

Retarget Your Customers

We re-engage with customers who have viewed your product detail pages or who have purchased your products in the past.

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Prospect New Customers

We leverage Amazon’s shopper behavior data to get your advertisements in front of a hyper-targeted audience in the market to purchase your product.

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Conquest Competitors' Customers

We advertise across the web to customers who are actively searching or engaging with competitors’ products.

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Greater Data for Greater Visibility

We give you a data-driven understanding of your customer’s journey through the platform, from preliminary searches to the moment of purchase.

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Full-Funnel Advertising Across Platforms

We link in Amazon DSP and Amazon Sponsored Advertising into a single dashboard to make decisions based on the broad performance of your advertising investment in whole.

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The Right Message at the Right Time

We cater advertising to the customer’s place in the purchasing journey, driving traffic to both brand stores and specific product detail pages.

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Build your brand and your bottom line.

Growing your brand visibility is key to accelerating your sales and organic ranking on Amazon

USE THE AMAZON MARKETING LEVERS

Your secret to maximum profitability.

Our team of operations experts works with your team to dial in and improve operational procedures with all available data and analytics, helping you master demand forecasting, purchase orders, and more to drive growth across your Amazon catalog.

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SCALE GROWTH ACROSS YOUR ENTIRE CATALOG

Reach your shoppers on and off Amazon.

Our “always-on” approach to DSP means that your brand leverages Amazon’s powerful first-party data to capture the attention of brand-agnostic shoppers and retain brand-loyal customers. It’s a win-win.

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CONTENT SECTION

World-class companies trust us for their business

We like to act like owners and focus on the best long-term interest of our clients. Demand Side Partners is transparent in our communication with our clients and focused on delivering long term value.  We will not take your money if we can’t help you or if your organization is not in a position to do what it takes to be successful on Amazon.

Amazon DSP
11/23/2019
The Ins and Outs Of Media Planning with Amazon DSP

We know you’ve been hearing all of these things about “media planning,” but what does that even mean? Simply put, media planning is the process of buying advertising slots to fill a media plan. Some people say to think about it like building a sandwich with the bread as the programming schedule and the lettuce as where you want your commercials to air. But things are much more complicated than they sound! 

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Jerome Bell
13 Minutes
The Importance of Marketing Metrics in Digital Advertising

Metrics for measuring an advertising campaign's effectiveness provide a quantifiable way to measure its performance. In general, marketing metrics should measure the influence of your campaigns on audience behaviour. However, the best ones will vary depending on your campaign. It is best to measure marketing metrics that have the greatest impact on your business goals, which may be sales generated for one campaign but incremental reach for another. Marketing metrics help you plan and optimize future campaigns by helping you understand how effective your campaigns are.

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Kathryn Murphy
6 Minutes
Tips for Measuring Marketing Effectiveness Across the Funnel with Amazon Advertising

You cannot deny that Amazon Advertising can be a powerful tool if you are looking to grow your Amazon business. A full-funnel strategy makes sense in the context of today’s omnichannel journey. In addition to achieving better results across the marketing funnel, advertisers who take a full-funnel approach also see better results in brand awareness, consideration, and conversion.

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Kathryn Murphy
3 Minutes

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